Email marketing has been around for as long as the Internet has been. Spam and filtering are huge considerations for most people, but that doesn’t mean they won’t welcome an email from a company they actually want to hear from. Continue reading to find some simple ideas to ensure people want to read the emails you send.
Don’t send spam emails promoting your products. If marketing materials are sent out to individuals who didn’t request them, they could mark these massages as spam. In addition to having a negative effect on your reputation, this could also cause ISPs to block you.
Tie together one clear point in your email message. You want to keep your customers from being bombarded with content in your emails, but you also don’t want to make them too simple and boring. Only send one message and make it short within reason, easily getting to the point. Your customers will be happy that they’re not being bombarded with too much information.
Don’t include anyone on your marketing email list who hasn’t asked to be there. If you mail those that are not familiar with you, your emails will be taken as spam. People will wonder if you are someone that they know, or if they even care! Oftentimes, these suspicious emails go straight to the trash and you see no benefit from them.
Test out variations of what you want to use on your subject line by using A/B testing. Split your email list in half and send emails to the two groups of addresses using different subject lines. You can learn which subject wording is most influential in getting your customer base to open your messages.
Experiment with, and evaluate, different email layouts. Include the information that is most important, as well as new offers, at the very beginning of your emails. Experiment with a variety of formats, though, to determine which formats provide the best responses. Once you realize what is successful, stick with it. Your customers will be more comfortable with something that is useful and familiar to them.
If you do email marketing right, it doesn’t even look like marketing. The reader doesn’t even realize the email is an ad. When you offer valuable services to your customers, they will anxiously anticipate reading the messages that you send out. This will help your brand. It also means you will attract loyal clientele who happily expends money on your products and services. Use the tips outlined above and you will soon see the benefits of email marketing.
